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Printing Parameters
Always
feel free to contact Whitmore Printing with questions regarding
your file submission. Call us at 717/399-3405 or e-mail
us.
Spot
Colors
Each
different color requires its own individual plate. A one-color job
requires one plate, a two-color job requires two plates, and so
on. Each plate is responsible for the application of a single color.
These single colors are referred to as spot colors. Accordingly,
electronic art must be set up using spot colors. Most graphics applications
have a standard color menu that lists common spot colors (such as
black, red, blue, yellow, and so forth). Many allow you to import
spot colors from real-world color-matching systems. The most widely
used color-matching system by designers would be the Pantone Matching
System. When using either standard colors or imported colors, please
make sure that you use the same color for different elements in
your file. A common pitfall is to assume that colors that look identical
on the screen are equal. To make sure that your art is properly
separated, print your color separations to a printer. We print black
and white separations for every electronic art file we receive to
guarantee that the art is set up correctly.
Screens
and Graduated Screens
We
can print screens anywhere from 2% to 100%. This information applies
to screens (tints) and also graduated screens.
Vignettes
and Color Tiffs
Due
to the nature of our workflow, we would prefer that you make any
vignettes and/or gradients in a vector-based program. This is of
paramount concern when working with spot colors. Further, again
because of our workflow, we would prefer that you not colors tiffs
in an application; as this often creates a cmyk image and not your
intended, spot color output.
Print
Margins: Does it Bleed?
When
setting up your electronic art, be aware of the print margin. We
require at least an eighth of an inch (1/8") border around the label.
Text and graphics must both be contained within this border. This
border is called the print margin. If there is a background design
or solid color that must extend to the edge of the label, then that
color "bleeds" off of the edge. When a color bleeds, we require
the art to extend past the label's edge by at least an eighth of
an inch.
Lines
per Inch
Unless
specified otherwise, we will output your file at 2400 dpi & 175
lines per inch.
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