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Traditional Offset Printing
From the earliest use of wooden blocks in 3rd Century China, to the digital printing presses of today, printing technology has undergone significant changes. But despite the many advancements, the intent of printing remains the same – to create a final product that conveys information via a printed medium.
Traditional offset printing dates back to 1903, when Ira Washington Rubel serendipitously discovered the offset printing process and then invented the first offset printing press.
The offset printing process involves burning a desired image onto a plate and then transferring (or offsetting) it from the plate onto a rubber ‘blanket’, and then onto the printing surface itself. While this process is initially more labor intensive than digital printing, it becomes very cost effective when used for large-volume projects.
Despite technological advancements (and the fact that offset printing is over a century old), it is still a widely used commercial printing application for several reasons, the first of which is quality. Offset printing produces clean, sharp images, consistent color, and is scalable for a variety of quantities and substrates
Lastly, when it comes to large commercial printing projects, offset printing reigns supreme. The majority of the cost is front loaded into the initial setup, so once the project is in place, economies of scale kick in to make large projects far more cost effective than they would be for digital printing.
Whitmore Printing continues to be a leader in the field of offset printing. We use only the finest equipment, processes, and printing presses, including our Heidelberg presses – a German-engineered marvel that produces precision printing, giving you clean, crisp imagery on every project.
All of our presses are operated by master pressmen -- ones with decades of experience. Their eye for detail and commitment to quality assure you’ll receive a final product that exceeds the standards of the most critical eye – the closest thing to aesthetic perfection.
So today, and let us show you why Whitmore Printing is the company of choice for your next commercial printing project. Let us put our generations of experience to work for you!
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