Digital Printing

When digital printing technology emerged in 1993, it forever changed the field of commercial printing. Gone were the numerous labor-intensive steps of making films and plates, as well as manually stripping the pieces together.

Instead, the digital process has streamlined commercial printing and given rise to turnaround times that make most business owners smile. The process itself is faster because there’s no downtime waiting for the ink to dry (due to the powder toner that’s used in the process.)

Digital printing also makes smaller projects more cost effective, because there’s no intensive setup required before printing can commence. This means that small jobs can now be economically viable to outsource to commercial printers. Projects like presentation materials, handouts, meeting minutes and thank you notes (that would have been cost prohibitive to produce if printed via traditional offset printing methods) can now be printed quickly and affordably.

Color is another area where commercial grade digital printing offers superior results, both in consistency of color throughout the run as well as in sophisticated color matching and calibration technologies compared to color copying.

Two other features make digital printing technology a marketer’s dream: on demand print capabilities and variable data printing, or personalized one-on-one print. On demand means you only print material as needed, so there’s no waste, fulfillment nightmares and no surplus printed material.

Variable Data Printing lets you target a specific niche audience and tailor the material for that person or group. If you’re mailing a brochure on car insurance, for instance, you can insert different pictures or quote different rates targeted to each recipient, instead of a generic picture or rate quote average.

Digital printing also produces cost effective full color variable data, and lets you run high-resolution proofs so you can see exactly what the final product will look like before you commit to the full run.

We even have black and white high-speed digital production copiers for your large-volume copy projects and booklets. By utilizing commercial copiers, you get a cost-effective option with rapid turnaround times.

All of these benefits make digital printing the new technology of choice, and Whitmore Printing utilizes state-of-the-art digital printing presses to create beautifully finished print media. Combine this with the ease of uploading and transferring your artwork and images directly to us for printing, and you can see why many businesses opt to go all digital.

So if you’re looking for faster printing options as well as economical choices for smaller projects, turn to the pros at Whitmore Printing and let us show you how digital technology may be the best choice for you. Our expert pressmen and state-of-the art equipment have made us industry-experts for several generations.

Come see how Whitmore Printing can make your next project the very best it can be!