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Variable Data Printing
In March of 2004, Whitmore Printing installed one of the first Kodak Nexpress digital print-on-demand solutions, and a Kodak Digimaster (a black and white high-speed production system.)
At the advent of Whitmore’s digital printing era, we began introducing Variable Data Printing to the list of many services we offer. Variable Data Printing, also known as Personalized or one-to-one marketing, allows our customers to employ personalized marketing campaigns that result in higher returns on their investments, and lower costs per response.
In addition to expanding the marketing campaign possibilities for our clients, Variable Data Printing reduces the cost-per-response, which directly increases your company’s profits.
Moreover, Variable Data Printing is simple to learn and easy to use. Far from just a new method of putting ink on paper, it offers a whole new way of presenting yourself to your customers. VDP technology utilizes relational databases drawn from Excel files, Access databases or any other type of database or spreadsheet.
Stop in to see samples of our VDP technology!
Other Ideas for Variable Data Projects:
- Appointment reminder cards
- Service reminder cards for auto dealers
- Postcards
- Fundraiser tickets or letters
- Remittance envelopes
- Identification Cards
- Gift certificates
- Annual Reports
- Financial Statements
- Newsletters with personalized information
By utilizing VDP technologies in your next sales brochure or marketing campaigns, you put the Power of Personalization to work for you. Variable Data Printing lets you connect with customers on an individual basis, so you can deliver a custom-tailored message that will best resonate with them.
Combine this powerful targeted-marketing tool with the lower cost-per-lead/response, and Variable Data Printing becomes the printing application of choice for your next project. We invite you to see how Whitmore Printing can design a VDP campaign for you – one that will put the Power of Personalization to work for your company. today!
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